What Drives Us
One world. One story.
Orb produces a new kind of journalism that challenges the way we see our world and brings us together around the things we share.
Orb is built on three core premises:
- Our world is interconnected. As individuals and communities around the world, we are dependent upon one another for our health, wellbeing and success.
- Trans-national, cross-cultural collaboration is key to managing our global challenges and opportunities.
- The information we have defines the individual actions we take that ultimately shape our world.
At a time when we most need to see the full picture of our planet, today’s journalism is showing us only fragments of it. As people, we have our differences, but we share a core that profoundly outweighs them.
Orb unlocks the full journalistic potential of what technology has made possible. We provide a new perspective, a refreshing type of journalism that resonates with and is accessible to people of different nationalities, races, religions and languages. Our reinvented editorial process enables us to serve a diverse global audience with journalism that challenges and unifies us.
See more about Orb’s mission and work in our FAQ.
How it Works
We Start with Eight Core Topics
At its founding, Orb identified eight general categories to organize its work: Food, Water, Energy, Health, Education, Environment, Trade and Governance.
These eight issue areas affect each of us every day – whether we’re in Berlin, Buenos Aires or Gbadolite – and Orb produces professional journalism exploring these topics that touch billions of us across our national, cultural and linguistic differences.
Orb categorizes its journalism using the globally recognized framework of the United Nations’ Sustainable Development Goals to foster learning and collaboration around these Global Goals. Orb recognizes the universal, interconnected, collaborative and directing power of the Global Goals to mobilize the human community towards a shared vision and future. The Global Goals can galvanize collaborative activity, an objective Orb seeks to support through its work. By fostering our understanding of our interdependence – how our health and wellbeing depend on that of others – we can more readily see ourselves as part of a single, human community.
Rather than bombarding the public with breaking news while providing little in the way of context, Orb practices proactive journalism. We ask how events may (or may not) fit into a meaningful, global trend. We use today’s digital tools to consider our world as a set of interlocking human and natural systems, rather than a confounding deluge of random events.
How We Report
Orb treats both massive data analysis and the knowledge in the crowd as primary sources. This information helps our journalists see the world more holistically and pursue, at a global scale, what matters most. Orb’s teams of professional journalists test the insights that emerge from data analysis and the crowd by conducting on-the-ground reporting. Applying their critical thinking, they distill the complex and often contradictory information into a story everyone can readily understand.
Delivering the Story
Orb delivers each story in four versions – text, audio, multimedia and data – in the world’s most widely spoken languages. Our stories are designed to be accessible on any internet connected phone, tablet or computer.
We are just getting started and, as we grow, your participation will be increasingly important to successfully meeting the journalism needs of the global public.