What We Do

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What Drives Us

One world. One story.

Orb produces a new kind of journalism that challenges the way we see our world and brings us together around the things we share.

Orb is built on three core premises:

  • Our world is interconnected. As individuals and communities around the world, we are dependent upon one another for our health, wellbeing and success.
  • Trans-national, cross-cultural collaboration is key to managing our global challenges and opportunities.
  • The information we have defines the individual actions we take that ultimately shape our world.

At a time when we most need to see the full picture of our planet, today’s journalism is showing us only fragments of it. As people, we have our differences, but we share a core that profoundly outweighs them.

Orb unlocks the full journalistic potential of what technology has made possible. We provide a new perspective, a refreshing type of journalism that resonates with and is accessible to people of different nationalities, races, religions and languages. Our reinvented editorial process enables us to serve a diverse global audience with journalism that challenges and unifies us.

See more about Orb’s mission and work in our FAQ.


How it Works

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We Start with Eight Core Topics

At its founding, Orb identified eight general categories to organize its work: Food, Water, Energy, Health, Education, Environment, Trade and Governance.

These eight issue areas affect each of us every day – whether we’re in Berlin, Buenos Aires or Gbadolite – and Orb produces professional journalism exploring these topics that touch billions of us across our national, cultural and linguistic differences.

Orb categorizes its journalism using the globally recognized framework of the United Nations’ Sustainable Development Goals to foster learning and collaboration around these Global Goals. Orb recognizes the universal, interconnected, collaborative and directing power of the Global Goals to mobilize the human community towards a shared vision and future. The Global Goals can galvanize collaborative activity, an objective Orb seeks to support through its work. By fostering our understanding of our interdependence – how our health and wellbeing depend on that of others – we can more readily see ourselves as part of a single, human community.

Rather than bombarding the public with breaking news while providing little in the way of context, Orb practices proactive journalism. We ask how events may (or may not) fit into a meaningful, global trend. We use today’s digital tools to consider our world as a set of interlocking human and natural systems, rather than a confounding deluge of random events.

How We Report

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Orb treats both massive data analysis and the knowledge in the crowd as primary sources. This information helps our journalists see the world more holistically and pursue, at a global scale, what matters most. Orb’s teams of professional journalists test the insights that emerge from data analysis and the crowd by conducting on-the-ground reporting. Applying their critical thinking, they distill the complex and often contradictory information into a story everyone can readily understand.

Delivering the Story

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Orb delivers each story in four versions – text, audio, multimedia and data – in the world’s most widely spoken languages. Our stories are designed to be accessible on any internet connected phone, tablet or computer.

We are just getting started and, as we grow, your participation will be increasingly important to successfully meeting the journalism needs of the global public.

FAQ

Orb produces a new kind of journalism that challenges and unites us around our human story. We’re fully digital and we deliver incisive and compelling stories in multiple formats and languages, making them accessible to anyone with a cell phone, tablet or computer.

Founded by Molly Bingham, Orb is structured as a U.S. based nonprofit, underscoring its commitment to delivering information to the public over profit to shareholders.

We are a team of experts in journalism and data science looking to build a revolutionary and amazing journalism organization.

There is rising frustration with, and concern about, journalism’s failure to deliver meaningful, useful information to the public. The transition to digital formats and changing revenue models act as shifting sands under the industry’s feet, hindering its ability to deliver a crucial public service.

When we most need to see the full picture of our world, it’s increasingly apparent that journalism is showing us only fragments of it. At best, diverse perspectives are aggregated into a mosaic that presents a time consuming and fractured image of our world. To keep us glued to our screens, today’s media is stuck in a virtue-less cycle. By pushing breaking news updates, focusing on our differences and reinforcing stereotypes, media keeps us hooked by delivering a heightened sense of conflict.

In the age of the digital medium, this journalistic message feels out of date and has limited value to the public. Something needs to change.

Doing Journalism Differently: Illuminating our Human Story
Today we are presented with a stunning opportunity. We now have an unfettered, digital reach. We can connect with anyone, anywhere. As people, we have our differences, but we share a core that profoundly outweighs them. Why not take advantage of that global reach by fusing powerful digital tools and professional journalism to unite us around what we have in common? Why not produce journalism liberated from the national and cultural agendas that are so prevalent in today’s media?

Orb unlocks the full journalistic potential of what technology has made possible. We provide a new perspective, a refreshing type of journalism that resonates with and is accessible to a diverse, global audience. Our reinvented editorial process enables us to serve our human community with journalism that challenges and unifies us by fostering our understanding of our interconnected and interdependent world.

Orb has several unique qualities.

The first is our perspective: Every story is crafted to reveal our interdependent world to a global audience. We produce journalism that has been liberated from the political, cultural and national biases that often impact which stories are told and how.

Our tone sets us apart: As the sole social institution charged with bringing real time information about our unfolding world to the public, journalism has a responsibility to reveal our world as it is, rather than as we’d like it to be. That means challenging assumptions, revealing our shared interests and bringing a refreshing tone of humility to everything we cover.

Our Topical Focus: Orb’s stories focus on eight core topics – Food, Water, Energy, Health, Education, Environment, Trade and Governance.

We take a proactive journalistic approach: Rather than delivering event-driven, reactive content, Orb uses our data analysis and active community to identify emerging and important stories. Through the stories we tell, Orb demonstrates that our world is built on interlocking human and natural systems, rather than a series of random events.

We have redesigned the editorial process: If you want a different result, you need to change your process, right? We’re fusing data science, the knowledge that exists in the crowd and the work of professional journalists to produce our stories.

How we deliver our stories is radically different: Each story can be read, viewed in multimedia, heard through an audio only version or explored via data in the world’s most widely spoken languages. We collaborate with our community during the reporting process. Interactive graphics, maps, polls and other features make our audience participants in our stories.

We registered as a non-profit organization in the United States because we want to be clear that we exist to serve you, the public, with our quality journalism about the world around us. Corporate owned journalism organizations will always have a tension between their duty to serve their shareholders and their unique role in serving the public. When those two compete, the public usually loses.

We want to be built and supported by the global community that values our work. We respect that audience and want to bring them into the reporting process as stakeholders in their own information system.

Get involved with our work as a member, donor or as a volunteer here.

President and CEO Molly Bingham launched Orb with a significant initial investment. This investment has funded scoping and planning activities, audience research, data analysis models and the production of several initial stories, laying the foundation for a global organization.

We are looking for partners, donors and members to join us in making the capital investment that will bring Orb to life, capable of generating regular weekly, and ultimately daily, stories. To support Orb, visit our donate page.

Ad revenue is not considered a source of revenue for Orb, though we may accept some advertising or sponsorship revenue at some point.

Orb is governed by an independent Board of Directors that is responsible for organizational oversight, management accountability and for assessing the overall direction and strategy of Orb. In addition to its Board of Directors, Orb is currently of developing a team of business and journalism advisors to ensure the highest standards of excellence. If you would like to become an Orb advisor, please contact us.

Please find our privacy policies here.

If you would like to republish an Orb story in any way, please contact us at info@orbmedia.org.

Contact us at info@orbmedia.org.

Get in touch with our technical support team at info@orbmedia.org.