Orb has several unique qualities.
The first is our perspective: Every story is crafted to reveal our interdependent world to a global audience. We produce journalism that has been liberated from the political, cultural and national biases that often impact which stories are told and how.
Our tone sets us apart: As the sole social institution charged with bringing real time information about our unfolding world to the public, journalism has a responsibility to reveal our world as it is, rather than as we’d like it to be. That means challenging assumptions, revealing our shared interests and bringing a refreshing tone of humility to everything we cover.
Investigative Journalism: Orb’s original research and reporting is generally considered investigative in nature. We work to bring new information to the public based primarily in advanced data analytics and original physical science. Orb digs deep on the issues we report endeavoring to bring a wholistic understanding of the topic, as well as what is new that we’ve discovered, to a global audience.
Our Topical Focus: Orb’s stories focus on eight core topics – Food, Water, Energy, Health, Education, Environment, Trade and Governance. Orb also categorizes our work by the United Nations 17 Sustainable Development Goals.
We take a proactive journalistic approach: Rather than delivering event-driven, reactive content, Orb uses our data analysis and active community to identify emerging and important stories. Through the stories we tell, Orb demonstrates that our world is built on interlocking human and natural systems, rather than a series of random events.
We have redesigned the editorial process: If you want a different result, you need to change your process, right? We’re fusing data science, the knowledge that exists in the crowd and the work of professional journalists to produce our stories.
How we deliver our stories is radically different: We publish each story on OrbMedia.org in multiple formats and languages. We also publish simultaneously with a global cohort of leading national media brands, the Orb Media Network. We also parter across sectors, working with NGO’s, organizations and stake holders in the topics we cover. By working in this way Orb both catalyzes global dialogue and empowers individuals to act, shaping our world.